Baby-G X Masie Cousins

Maisie Cousins imagery is sickly-sweet, sticky, and very indulgent. The young multi disciplinary artist has been working in the fashion industry since she was 18.



Baby-G X Masie Cousins

BABY-G X Eleanor Hardwick

At age 12, Eleanor picked up her first camera. By 16, the young photographer had already been featured in publications including Dazed & Confused, British Vogue, and the Independent. Throughout her nine-year photo career



BABY-G X Eleanor Hardwick

Charlotte Rutherford

In the first of our BABY-G Artist collaborations we have teamed up with the incredible photographer, Charlotte Rutherford



Charlotte Rutherford

BABY-G X Louise Alsop - London Fashion Week

Louise Alsop and BABY-G team up at london Fashion Week!



BABY-G X Louise Alsop - London Fashion Week
BABY-G X Maisie Cousins

BABY-G X Maisie Cousins

At age 12, Eleanor picked up her first camera. By 16, the young photographer had already been featured in publications including Dazed & Confused, British Vogue, and the Independent.
BABY-G X Eleanor Hardwick

BABY-G X Eleanor Hardwick

At age 12, Eleanor picked up her first camera. By 16, the young photographer had already been featured in publications including Dazed & Confused, British Vogue, and the Independent.
BABY-G X Charlotte Rutherford

BABY-G X Charlotte Rutherford

BABY-G teams up with photographer Charlotte Rutherford in the first of the BABY-G Artist Collaboration Series.
BABY-G X Louise Alsop - LFW

BABY-G X Louise Alsop - LFW

Louise Alsop + Baby-G totally killed it at London Fashion Week! Louise is one of Fashion East's brand-new talents, showcasing a decidedly angsty Nineties-inspired collection for SS15.
Baby-G New Range OUT NOW!

Baby-G New Range OUT NOW!

We are celebrating our 20th anniversary with a whole new range of BABY-Gs...
A day in the life

A day in the life

If being photographed alongside Jane Birkin and having a poster of yourself in the window of a trendy Chelsea photographer's gallery counts, London-born Cozette has been hanging out with the fashion pack since she was 18 months' old.
G Mag launch

G Mag launch

G Mag creates a world around Baby-G and its newly launched sister range Premium Baby-G, reaching out to ambitious young professional women between the ages of 18 and 35 who are interested in fashion, music, art and sport.
Top model

Top model

The G-Shock bus hit Lovebox at London’s Victoria Park this weekend for three days of music, mud and a smattering of sunshine. Situated in the backstage area, the old route master bus played
Ones to Watch - Isabella Brazier-Jones

Ones to Watch - Isabella Brazier-Jones

Bringing you the hottest emerging talent from the creative fashion arena. Introducing Isabella Brazier-Jones

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