Baby-G launches new female blogzine ‘G MAG’
G Mag is a brand new blogzine for women brought to you by Baby-G.
G Mag creates a world around Baby-G and its newly launched sister range Premium Baby-G, reaching out to ambitious young professional women between the ages of 18 and 35 who are interested in fashion, music, art and sport.
For its launch, G Mag spends a day with Fashion PR Mandi Lennard and knitwear label Sibling's Cozette McCreery to give an insight in to how they juggle their time in their busy daily lives. Each week the site will profile 'Ones to Watch' - motivating women who aspire to own Baby-G Premium watches, such as graphic designers, actresses and illustrators, as well as established professionals who own Baby-G Premium watches now.
The blog helps divide women's daily lives into manageable pieces, which in this day and age is increasingly difficult. Readers navigate site content through three clearly time-defined categories that relate to every woman's daily life: WORK TIME, REST TIME, PLAY TIME
The site will also feature light-hearted articles on fun things
to do, great places to go,
and wonderful things to indulge in.
G Mag also features 'Your G Mag'. This enables readers to hand select their favourite articles and features, to create a personalised online magazine tailored specifically to their likes. The personalised digimag can then be shared with friends through Facebook, Twitter, and email. This is a unique design concept marrying print with digital in an original way - added value content is hidden within the online magazine, giving followers something tangible to stick up on their wall.
The concept of time as a precious commodity closely ties in with the G-Shock premier brand value of toughness, but with an all-important female orientated time-juggling slant to give Baby G its own unique personality distinct from the male G-Shock collection.
Ones to Watch - Chloe Struyk
2012-02-23
Rebecca Minkoff Collaboration
2012-02-17
Hanna Hanra: Music Maiden
2012-02-15
A day in the life
2011-07-20
G Mag launch
2011-07-12
Top model
2011-07-08
Archived
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