It's the voice that hits you first: rich and addictive with the depth and maturity of a soul diva but the vim and dexterity of a teenage pop princess.
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June 11th saw London kicking off G-SHOCK AND Baby-G’s ‘Shock the World Tour’ with a super exclusive G-Shhhhhh Party at 24 on Kingly Street. The first of twelve parties across the globe, the unique G-Shhhhhh events will celebrate G-SHOCK and Baby-G’s impressive heritage in the worlds of fashion, music and sport. The select party in London served as a platform to launch the exciting G-SHOCK and Baby-G projects planned for the summer months, the new limited edition collaborations, and the unveiling of Pixie Lott as the new face of Baby-G! Since the London party, further G-SHOCK and Baby-G ‘Shock the World’ events have taken place in Hong Kong, Shanghai, New York, Taiwan, Singapore, Tokyo, Paris, Barcelona, Mexico, Korea and Berlin.