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On 24th June 2010, Casio G-Shock will open the doors to their brand new retail space in London’s vibrant East End. Situated on Dray Walk in the Old Truman Brewery, G-Shock East is set to transcend the limits of a usual retail space by becoming a hub for underground creative talent from across London. The store is set to play host to installations from emerging artists and designers, and these will sit alongside G-Shock’s most directional product offerings.

Situated right next to the hustle and bustle of Brick Lane, the 500 square foot space is set to become a destination store for both the weekend day tripper and the discerning East End fashion pack. The store will launch with brand new ranges from G-Shock, and an exclusive limited edition range of watches and t-shirts designed in partnership with Collect London.

Tim Gould, Head of Marketing for Casio UK comments, ‘We are thrilled to be opening a retail unit in the heart of London’s East End. Known for its directional take on style and a real reverence for creativity, the East End is the perfect fit for G-Shock as we continue to forge new ground as a brand. We are excited about pushing the store beyond the normal limits of a retail space by offering it up as an exhibition area to up-and-coming artists and designers, as we believe whole-heartedly in championing burgeoning creativity in all its incarnations.’

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